Time Line Exhibition

'Hearts', Oliviero Toscani, Benetton campaign, March 1996

The Time Line Exhibition was running from the 80s to the present day and we had to bring an image of our choice during this time.

This image comes from the united colors of Benetton which is an italian clothing brand. It launched in march 1996 during the ati-racism day and the reason why I have chosen this one is because it represents what I like in advertising which is creativity, controversy and impact.

Thus, I decided to do my assignement for the HCC lecture on this company!